Danish program for development of fruits sector in the South of Serbia has the aim to promote production, quality, processing and disposal of five value chain which are: sour cherries, plums, sweet cherries, raspberries, blueberries strawberries and blackberries. The program will work in Nisava, Toplica, Jablanica, Pcinja and Pirot districts.

The overall objectives of the program are:

  • Strengthening of sustainable growth of the private sector
  • Increase of export and income generation
  • Job creation and reduction of migration
  • Preparation for EU accession

The program will be implemented with two major components, which are:

  1. Capacity building
  2. Grant Scheme

Objectives of capacity building component are:

  • Increase of income generation through system of active informing and training
  • Increasing the technical level of fruit production and processing
  • Rising the knowledge of local and international market and organizing marketing associations
  • Technical support with the aim to introduce new varieties of the fruits in accordance with matching market needs and trends
  •  Supporting the use of certified seedlings and support to the nursery plantation
  • Introduction of certificates in the process of productions, processing and disposal of the fruits
  • Support in establishment of producers and processors association

Grants for value chain development could be used for:

  • Obtaining of planting material and establishing new orchards as well as rehabilitation of old orchards
  • Obtaining machines and equipment for fruit production: sprayers, atomizers, plastic houses, anti hail equipment, equipment for irrigation
  • Obtaining of equipment for cold stores, rehabilitation of old cold stores, obtaining of machines for fruit processing, equipment for fruit packing…